Wendy Stevens Lacrosse, Your Small Business Suggestion Boxwendy Stevens Vanderbilt, Your Small Business Suggestion Box
A suggestion box is a really good idea for your business. It can
help you get valuable feedback from your customers -- feedback that
they don't normally think to share with you. Whether your business is a
brick and mortar location or purely virtual, it's important to hear
from your customers. Here are some tips for success. - The
suggestion box should be in a location where it is easy to see and
contain plenty of pads and pencils to make it easy for your customers
to contribute their opinions. The same thing applies to your virtual
business. Just place a link in a prominent place on your website and
call it your suggestion box. - Sales personnel should be trained
to prompt customers at the check out. For your virtual business, direct
customers to a suggestion box at sale completion or via an
autoresponder after the sale. - Offer an incentive (monthly drawing or free gift) to customers who do take the time to provide their feedback. Make
sure that your intentions are to use the feedback from your customers
to add to your product offerings or improve your business. Feedback for
feedback's sake is a waste of everyone's time. Denise O'Berry helps small business owners take action to grow their business. Find out more at
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